Advertising Case Study

Colgate

Colgate were looking for a quality pen for their sales force to promote their main Colgate 'Total' brand to dentists and dental nurses.

In collaboration with Sanford we took the new Parker Vector 'Wrap process' on a stage and developed a new metallic film wrap.

By wrapping the cap and the barrel in a metallic film and then overlaying the Colgate 'Total' packaging we were able to create a unique exclusive design specifically for Colgate and completely matching their brand guidelines.

Colgate then launched their new '360' toothbrush and due to the success of their Colgate Total pen used the same Vector wrap process to design a second collectable pen targeted at key buyers in dental practices.

Alongside the Colgate 360 Wrap process pen, and to offer wider exposure of their new toothbrush, Colgate also used one of the new Paper Mate ranges as a quality, low cost scatter pen for their sales force.

The new Paper Mate 057 Custom with red trim matched their corporate guidelines and its 4 colour print process enable us to strongly reinforce their new 360 logo.


 

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